While our editors independently select these products, making a purchase through our links may earn Well+Good a commission. The first all-natural, 100% ready-to-eat oatmeal, Kat reveals that the product itself is not actually cooked. After receiving offers from both Rohan Oza and Mark Cuban, the founders decided to accept Cuban's offer. No preservatives. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. To follow up, Lori said Rohan is an expert in the food industry so shell not be giving any offer. Refunds and reships are granted on a case-by-case basis, within 30 days of purchase. On a mission to combat America's love affair with sugar, they let the sharks know that they. MUSH 8 years Co-Founder 2019 - Present4 years San Diego, California, United States Co-Founder | COO 2015 - 20194 years San Diego, California, United States Co-Owner Bump Coffee 2019 -. Facts about Mush Oatmeal and its founders. It wasnt poverty, but it wasnt easy either, Thompson says. Mush, if you are unaware, is oats that have been "soaked in plant based milk blended with real food" (per its packaging) and marketed as overnight oats. In 2020, MUSH shared a video on Facebook that Cuban made to celebrate the three-year anniversary of his investment. The company wanted to be worldwide and wanted to give a healthy lifestyle to all individuals, they have a motive of changing the world with their product by making the world fit. Competitors of Mush have emerged and can also create a huge impact on its production and sales in the market. It is completely healthy and can be followed up for daily routine. MUSH is now available in more than 3,500 retailers nationwide. Mush is an oatmeal product that is healthy, nutritious, and contains beta-glucan fiber. It costs them $3.9 per packet and they sold it for 70 to 80 cents per unit, from where the firm manages to earn a huge amount of Revenue. You can pick the mixed pack containing all the flavors in a pack of 12. Since appearing on Shark Tank, Mush has continued to expand its product line and distribution and has become a popular breakfast option for health-conscious consumers. Here is the complete analysis! Mush on Shark Tank Walking into the tank, Ashley and Kat introduce themselves as the creator of Mush. [2] The product is sold in a single-serving 6 ounce container with a spoon under the lid. Continuing where shed left off, Ashley points out that common snacks such as yogurt, cereal and protein bars are completely laden with sugar and other processed garbage. Holding up what appears to be a pod in her hand, Kat states that that is why they had created Mush. The everyday work will get you where you want to go.. Before they can say anything, however, Barbara tells them that they fit her type of entrepreneurs. As such, she also provides them with an offer, one that matches Marks$300,000 for a 10% stake, as well as an unlimited line of credit. We do. They eliminated added sugar, artificial flavors and colors, fillers, and preservatives when creating their "cold processed" oats. Just as hes about to elaborate further, Rohan chimes in that other competitors are priced much lower. However, Rohan was the first shark to offer a deal, calling a proposal of $400,000 with 20% stakes in the company. Like we said: overnight oats have been popular for some time, but what makes MUSH stand out is that the work is done for youand most importantly, its done in a sustainable way and without any added or artificial preservatives, fillers, or flavors. Elephant Pants: What Happened After Shark Tank? Who is the founder of Mush Oatmeal? Look for MUSH in your favorite Retail Store. With ready-to-eat oats that are wholesome, and then some. Unlike Facebook, however, the general consensus on the product seems to be more positive. Since then, theyve made $120,000 in 2017. This special fiber works with the rest of these nutrients to keep you full for a longer amount of time. Get MUSH LIKE OATMEAL. Mush, also known as Overnight Oats, is a food company that appeared on Shark Tank in season 9. [2] They received $300,000 for a 10% stake in the company, as well as an unlimited line of credit. The idea is to make oatmeal more accessible. So, they decided to start their own brand food industry Mush to serve healthy with a motive to change the world. How do I get from 0 to 1,000? they ask themselves. Made with clean ingredients to give you natural energy. Preservatives and sugar-free, the on-the-go oatmeal breast fast soon began to make its way into the farmers markets in the San Diego area. We are proud of our humble beginnings. They first met in the financial industry. Will Kat and Ashley be returning to Shark Tank for an update sometime soon? After reaping positive feedback on taste and sales figures, the duo introduced Mush at Whole Foods Market, anticipating a whopping growth of $900,000 in 2018. Fast forwardto 2017two years after their launch, and it was announced that the founders would be pitching their healthy oat snack on ABCsShark Tank. In fact, @costco_doesitagain reports the eight-pack they found in the Northeast region of the country costs just $11.39, while ordering a 12-pack from the MUSH website will set you back $59.99 (though, it's important to note the cups of oats are different sizes and flavors). It is a refrigerated item with a deliciously creamy texture and outstanding nutritional value. Kat shared her experiences of not finding healthy foods during her regular job as most food products had high sugar levels. What is Growth Hacking and how does it work? Many months have passed since Kat and Ashley walked away with a $300,000 deal with Mark onShark Tank. I was diagnosed with stage 1 breast cancer three years after my mother's diagnosis of stage 3 breast cancer. Ashley Thompson and Kat Thomas are the founders of Mush Oatmeal; they met in the banking industry and had a passion for healthful food. To find it, try running your finger along the bottom of the cup and you should be able to feel it! Oats with Benefits Dairy Free | Good Fiber | Protein | Gluten Free According to Dallas Business Journal, MUSH was featured on Season 9 of "Shark Tank" in October 2016, with company founders Thomas and Thompson asking the Sharks for an investment of $300,000 for a 10% share in the company. However, I have decided there is no shame in letting the pros help me out a bit. Mush sales grow up to $ 2 million after Shark Tank. Years before launching their product, they sold it in the farmers market and made $72,000. Here are some interesting facts about Mush Oatmeal: Mush Oatmeal is available in multiple flavors, including Wild Blueberry, Apple Cinnamon, Coffee Coconut, Dark Chocolate, and Vanilla Bean. LOVE Shark Tank products just like we do? Each 5 oz serving of Coffee Coconut MUSH contains approximately 27 mg of caffeine. Our Story Start even if you don't know how. Essential Startup Tools to Help You Launch in No Time. Mush was founded on the simple belief that better foods create better outcomes. The journey actually began for Thompson in childhood. The product was MUSH, a ready-to-eat oatmeal brand that was pitched as a ready-to-eat, healthy breakfast by entrepreneurs Ashley Thompson and Kat Thomas. Now they sell their food online on Wholefoods, CVS, and 7-11 stores as well as they have their market on Amazon and sell internationally. Ashley Thompson is the founder and CEO of MUSH. Realizing how difficult it was to fuel themselves with genuinely healthy food on a day-to-day basis, they began to explore different options. While she explored many places like Wall Street for healthy food, she realized that it was hard to find nutritional food products. MUSH Overnight Oats are made by soaking oats in dairy-free nut milks (almond or coconut) blended with whole food ingredients. What Happened to Sand Cloud After Shark Tank? Complimenting the direction that theyre taking, Rohan subsequently asks about their sales. Since Rohan had expertise in the food industry, he pointed out that the retail price of $3.99 was too much for the product and asked Kat and Ashley to lower the cost. The first to talk, Kat reveals that she worked at Goldmine in London, though it didnt take long for her to realize that it wasnt the best fit for her in terms of careers. FIND MUSH IN THE REFRIGERATED SECTION | FREE SHIPPING ON ALL ORDERS OVER $50. Robert cited that he had no interest in the food industry, while Lori exited, citing Rohans expertise in the food sector. However, they required financial assistance to reach global audiences, leading to their appearance on the popular Shark Tank platform. Our company was founded on the belief that better food yields better outcomes. Ready-to-eat oats are different than traditional oatmeal in that they are never cooked. single serve cup. "It was great to have that outside perspective," Thompson said in the Dallas Business Journal article. Kat met Ashley in the finance industry and soon shared their ideologies to develop a healthy and nutritious breakfast meal. In the end, they were featured in the twelfth episode of the ninth season, which aired on November 26, 2017. Next, the panel tries the dark cocoa flavour, which Kat explains, is made out of organic cocoa powder. Despite having a humble beginning, the vision and ideology of Kat and Ashley have propelled Mush to new heights, and appearing on Shark Tank was one of the significant steps for this growth. It's raw food. single serve cup on eatmush.com and can also be found in the refrigerated aisle nationwide in the 5 oz. No Artificial Anything. Even the instant oatmeal packets contained a whopping 20 grams of sugar. Mush is a healthy oatmeal product containing beta-glucan fiber that improves cholesterol reduction and insulin resistance. Following their appearance on Shark Tank, the company was inundated with a large number of ordersin fact, they had received so many that they had run out of their iconic pod containers. Head out and grab some of these awesome oats before MUSH disappears from shelves! Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one. On the personal side, health issues forced MUSH co-founder Kat Thomas to step away from her role in the day-to-day operations of the business. Ready to fuel the peak performer in all of us. You dont have to cook Mush Oatmeal as it is a ready-to-eat food product. If the expiration date is not printed on the lid of the cup, you can find it on the bottom of the cup. They sold approximately $80,000 of product in their first year. We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. If we failed to meet this standard, please contact us athello@eatmush.com. Production . With that, more individuals have been able to enjoy the healthy snack nationwide. MUSH is an overnight oats product produced in Vista, California. It's one of my favorite Shark Tank companies of all time., Do Not Sell or Share My Personal Information. Currently, on Facebook, Mush Foods has an average rating of 3.6-stars out of over 140 reviews. In the year 2017, their sales were doubled, and made a profit of $120,000. Disclaimer: All the information on this site is a personal opinion and NOT a substitute for professional advice. To aspiring entrepreneurs, Thompson offers this advice. Both Ashley and Kat were food lovers and wanted to develop a healthy meal that promotes nutrient absorption and minimizes starch for better digestion. We offer a subscription plan for many of our products! Ashleys sister had Type 1 diabetes, which sparked her intention to develop healthy food in her early days. Pointing out that they need more money, he is willing to offer them $400,000 for 20% of the company. Shein Business Model Breakdown: How Shein makes money? Two months after the "Shark Tank" episode appeared, MUSH was inundated with thousands of orders, and Thompson and Thomas pulled 10 consecutive all-nighters to get the orders out. The founders of Mush are Kat Thomas and Ashley Thompson. After securing the deal, Mush has never looked back, increasing its product portfolio to cater to the requirements of online and offline stores.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[250,250],'wealthybyte_com-large-mobile-banner-1','ezslot_9',178,'0','0'])};__ez_fad_position('div-gpt-ad-wealthybyte_com-large-mobile-banner-1-0'); The company valuation shot to $4.5 million from their initial $3 million figure during the Shark Tank pitch. What should a failed startup founder do next? An additional $100,000 could have propelled Mush to greater heights, but the 20% stakes held the duo from accepting the offer. Each container was promised to be rich. MUSH was launched by Ashley Thompson and Kat Thomas in 2015 in San Diego, California. He is pursuing his BBA and being a curious mind loves learning new things. Elaborating further, she tells them that they had launched in Whole Foods in March. Top Free Invoice and Legal Documents Tool, How to write Startup Elevator Pitch with Examples. Big things start small. The firm gradually experimented with the local farmers market in San Diego but expanded its reach to major chains like Whole Foods in 2018.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'wealthybyte_com-leader-4','ezslot_16',177,'0','0'])};__ez_fad_position('div-gpt-ad-wealthybyte_com-leader-4-0'); After generating $120,000 in sales in 2017 and introducing their products at Whole Foods, Kat and Ashley approached the Shark Tank platform to bag a deal with some of the industrys biggest and most successful minds. Healthy, nutritious, beta-glucan fibrous oatmeal, $300,000 For 10% With An Unlimited Line Of Credit, Soaking in dairy-free milk increases nutrition. If youre not completely sold on every flavor, you can always go for a pack of one flavor. I also love to have a banana along with my oatmeal. If you have your heart set on a specific flavor, go for it. We encourage you toenjoy your MUSH cold. The consent submitted will only be used for data processing originating from this website. We soak MUSH in dairy-free milk for hours so that you can devour it in minutes enjoy at breakfast, as a snack, or pre/post-workout. Your official excuse to add "OOD" (ahem, out of doors) to your cal. We praise God she is without pain and rejoicing with her loves in. The brand has achieved a lot of success over the years and carters to the needs of millions of users every day. Save my name, email, and website in this browser for the next time I comment. MUSH is the best brand to eat and have in your home at all times., I have been eating their overnight oats with my breakfast EVERY DAY for quite some timeyour future would be better with MUSH.. Rich in protein and fibre. No mush. This article "MUSH (Overnight Oats)" is from Wikipedia. Ive been following my heart and gut to success, says Thompson. The resulting product is just as easy to digest as traditional oatmeal but is more nutrient dense. Happy shopping! FIND MUSH IN THE REFRIGERATED SECTION | FREE SHIPPING ON ALL ORDERS OVER $50. According to the post and the MUSH site, this wholesome product contains "no artificial anything" and is gluten-free, dairy-free, sugar-free, and vegan. MUSH is now available in more than 3,500 retailers nationwide. The brainchild of Katherine Thomas and Ashley Thomas, Mush ultimately came to be through their mutual love of food. Oats soaked overnight and hand crafted with coconut milk or almond milk. Overnight oats, if you are unaware, are. To their surprise, it eventually became a big hit. The duo met in the finance industry, where Ashley worked as a trade analyst. The pic featured onInstagram is the vanilla almond crunch flavor, though it's unclear if any other flavors are available right now at Costco. This made Thompson curious as to the connection between what we eat and how we feel. The container is recyclable and BPA-free. Not for him, he goes on to tell them that he is out. Orders placed Wednesday through Saturday will ship the following Monday. There are a lot of steps in between. From there, they eventually walk backstage. Run, don't walk, and get yourself to Costcoquickly for a big new deal we just spotted. You can also find the Mush on Whole grain, CVS, and 7-11 stores. Meet MUSH, a cold oatmeal brand and your new favorite ultra simple breakfast (or lunch, or dinner, or snackthere are no rules when it comes to oatmeal!). A rolled oat that is soaked in house-made almond milk, the panel eventually opens the packaging to give it a try. She decided to commercialize something she had created as a hack as a kid: oatmeal soaked overnight in milk. Explaining, she says that it is instead cold-soaked in house-made almond or coconut milk, which results in a beautiful consistency that is similar to pudding. What happened to PatientBank? Manage Settings After a small discussion among themselves, Kat and Ashley decided to go with Mark Cuban.
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