On stage, however, he had to add a software-based sampler with mesh pads (initially made by Simmons) to his acoustic snare drum and acoustic cymbals. The triggering devices, he explains, allows for short phrases to be repeated as he likes, but in a way which feels more live than using a sequencer..Professor Gan Woon Seng, Director for NTUs Centre for Infocomm Technology, led the research. Def Leppard's long-awaited follow-up Hysteria arrived in 1987, and not only solidified their place in the rock hierarchy but sold even better than Pyromania. Surely, Def Leppard cut their baby teeth on classic Queen and Aerosmith, yet the flash and drama they exhibited from their first EP suggested a parallel love for UK glam. Asked about this, he said: For 75 percent of the show I use what I call a base kit, which is everything straight no loops, nothing. Drummer Rick Allen suffered a near-fatal car crash at the end of 1984 and had to have an arm amputated, delaying progress on the album for more than a year. First Of May: A Key Date In The Early Bee Gees Calendar, Live At The Apollo: Soul Dynamite In Harlem From James Brown, (Is This The Way To) Amarillo: Comic Relief Takes Tony Christie Back To Texas, Renaissance Man In A Cowboy Hat: Country Phenomenon Tim McGraw, Mulan: A Disney Soundtrack Fit For A Warrior, Little Walter: The True King Of Blues Harp, Karma: Pharoah Sanders Spiritual Jazz Masterpiece, Joy Oladokun Drops Much-Anticipated New Album Proof Of Life, Luke Grimes Goes Outlaw Country To Cover Blaze Foleys Clay Pigeons, Jess Glynne Returns With Soulful New Single Silly Me, Bachman-Turner Overdrive Co-Founder Tim Bachman Dies At 71, Garbage Gives Siouxsie And The Banshees Cities In Dust Searing Remake, DaniLeigh Serves Up A New Treat With Tasty, Margo Price Gets Her Hands On The Wheel For Willie Nelsons 90th, Electric Warlock: How Rob Zombie Once Again Wove His Dark Magic, Venomous Rat Regeneration Vendor: Rob Zombies Cure For Normality, Dont Drink The Water: How The Environmental Movement Shaped Music. Top 5 Fan Favourite Guns N Roses Memes And Their Backstories, The 10 Best Guns N Roses Songs of All Time, Top 5 AC/DC Guitar Solos Written By Angus Young, The Top 10 Greatest AC/DC Guitar Riffs Ever, Metallicas Recent Small Venue Performance Proves How Their Sound Has Changed, Lynyrd Skynyrd Celebrates The Return Of Live Music At A Festival, Sammy Hagar Gives An Important Update On Vaccination Requirements For His, Korn Gives An Update On Jonathan Davis Health After He Tests, Metallica Guess The Song Challenge (8-Bit Edition You Have. Dave Hogan, Getty Images. [18], Allen and his wife Lauren Monroe are the co-founders of the Raven Drum Foundation, a charity. Iam sure most dont share your same opinion MichaelPDeacon. This page may contain affiliate links. Surely, as a drummer, losing one of his arms meant that his career as a drummer was over. It took him two years, spent between self-doubt and some really hard work on his new drumkit, but Allen made his brave return to Def Leppard in 1986, in a tour that culminated at the Monster of Rock festival. Save my name, email, and website in this browser for the next time I comment. Test: Do You Think Youre The Ultimate Metallica Fan? In 1995, Allen was arrested for spousal abuse and was sentenced to a work crew and ordered to attend Alcoholics Anonymous meetings. Your email address will not be published. He is known as "The Thunder God" by fans. Rick Allen was a founder of the legendary heavy metal band, Def Leppard, but the musician would also be known for his miraculous comeback to the drums after an accident changed his life forever. The second single from Hysteria to reach number one on the Billboard Hot 100, Love Bites downplayed volume in favor of heart-on-sleeve hooks, sentimental pre-choruses, delicious refrains, and other earworms that left listeners singing along and softly bobbing their heads. He added that he had to shift his thought process to stop comparing his life to what it used to be and embrace his new uniqueness. I work as both a session drummer and a drum teacher, and I love to share my knowledge and tips on this site. A sequencer is technology used by people such as Ed Sheeran, where a few bars of music are played, recorded, then repeated, but with the triggers Allen refers to, he does not have to stick to a particular metre and can be more free with his playing. The architect of the song (and sound) was producer Mutt Lange. To further season the mix, Def Leppard inserted a clanging cowbell and a flanged guitar effect into the intro, which they replaced with piano when they redid the song for 1993s Retro-Active. Why does Def Leppard's Rick Allen play with headphones on?.They say that while the cost of the window may increase, it would reduce the need for air conditioning as people would be able to stay cool by leaving their windows open..Download now.In an interview with the Modern Drummer, Allen explained why he wears the headphones when performing . Why does Def Leppards Rick Allen play with headphones on?.They say that while the cost of the window may increase, it would reduce the need for air conditioning as people would be able to stay cool by leaving their windows open..Download now.In an interview with the Modern Drummer, Allen explained why he wears the headphones when performing live with Def Leppard..The answer is pretty simple: to listen into the loops..Scientific Reports.Asked about this, he said: For 75 percent of the show I use what I call a base kit, which is everything straight no loops, nothing..Read more.Rick Allen - why does he wear headphones?.Watch more.Related articles. DEF LEPPARD have been around for decades, with drummer Rick Allen on the kit - but why does he play with headphones on? A melancholy power ballad filled with atmospheric arpeggios and riffs that both supported the vocals and provided complimentary melody, Bringin on the Heartbreak was a dichotomy of loud and soft, with an arrangement that emphasized the melancholy and anger that follow a shattered relationship. [23], On the weekend of March 12, 2023, while standing in the parking valet area of the Four Seasons Hotel in Fort Lauderdale, Florida, where he was staying for a performance at the Seminole Hard Rock Hotel & Casino Hollywood, Allen was attacked by a "spring-breaker" who intentionally ran towards and collided with him, knocking him to the ground. [3], Rick Allen was born on 1 November 1963 in Dronfield, Derbyshire to Kathleen Moore and Geoffrey Allen, and started playing drums at the age of nine. "And like a postal clerk I'll go beserk if you don't stop teasing me See the trick is only pick on those that can't do you no harm Like the drummer from Def Leppard's only got one arm The drummer . More a love song than a tale of woe, Tonight is a warm down blanket lovingly draped over 1,500-thread-count sheets and the lyrics suggest what happens under those cozy confines. He didn't judge a curve correctly, lost control, and slammed at high speed into a stone wall, then flipped the car a few times. The Foundation offers healing arts programs, educating and empowering people in crisis or veterans undergoing a rough patch. And yet Mr Parry it happened on your watch. On their tenth studio album, 2008s Songs From the Sparkle Lounge, the two superstars joined forces for Nine Lives a driving pop song that was more Leppard, less McGraw, but uncharacteristic of either. For access to all of the great editorial from MD's first twenty-six years of publication, check out our Digital Archive. Def Leppard drummer, Rick Allen, lost his left arm in a car accident in 1985. . Shows how utterly useless the EFL is a d how pointless you are Rick. MichaelPDeacon Tory love for a tory fool. Drumming Glossary and Terms (2023) - The Ultimate List, The Ultimate List of Free Drum Kits (2023) - 91 Free Drum, 15 of the Best Rock Drummers Ever (With Videos), The 10 Best Drum Brands In The World (2023), The 10 Best Chord Generator Plugins (VST, AU) Free and Paid Options, The 11 Best AutoTune Plugins (Free and Paid Options). [21] He is married to Lauren Cuggino Monroe; Monroe is also a musician and Allen has contributed to some of her albums. In late 1978, shortly after Def Leppards Joe Elliott turned 19, the vocalist borrowed a little more than $200 from his dad and the band entered Fairview Studio in Hull, England to record three songs for The Def Leppard E.P.. Wearing an improperly fastened seat belt, the drummer was ejected from the vehicle although as he told the BBC, "I think my arm was left in the car.". This website is owned and operated by Indigo Media Limited. Rick Allen is praised for his energetic drumming and precise timing. Then, they hit a wall hard. Test: Which Metallica Song Describes Your Life? 0:00 / 2:26 Def Leppard - Rick Allen's Drum Solo - SNHU Arena - Manchester, NH 2017 Fat Seal 618 subscribers Subscribe 4.7K 781K views 5 years ago Def Leppard - Rick Allen's Drum Solo -. Then things got weird. A car in front deliberately slowed for Allen to catch up, then sped up as he tried to pass, this went on for a few miles until in frustration, Allen accelerated to finally pass but lost control of the left-hand drive Corvette C4, which hit a dry stone wall and entered a field; his left arm was entangled in the seat-belt and severed, remaining in the car while Allen was flung out. Too Late For Love and Bringin on the Heartbreak still stand as two of their best, but the final track from Adrenalize, Tonight, is right up there as well. Allenwas in South Florida for a show with Def Leppard and Motley Crue on Sunday at Hard Rock Live. Lots of love Your welcome around my campfire anytime . Monday, 1st May 2023See today's front and back pages, download the newspaper, order back issues and use the historic Daily Express newspaper archive. In Def Leppards hands, Dont Believe a Word is shiny and electric, yet raw enough to be reminiscent of tracks from On Through the Night before Mutt Lange entered their world and changed it forever. The album was produced by Robert John Mutt Lange and featured songs co-written with guitarist Steve Clark. He was lucky to survive, but Allen's position in one of rock's biggest bands still riding high on the back of their 1983 commercial breakthrough Pyromania was obviously in jeopardy. Rolling Stone 629 (1992): 38. Def Leppard have never been at a loss when stringing together a power ballad. Miami Beach officials said they had implemented a curfew from 11.59pm on Sunday until 6am. When Allen had recuperated and the band finally returned to the studio in 1986, Lange was back. Whos next? Theyre also one of the childhood favorites of Def Leppard, who gleefully returned to their roots for their cover of Dont Believe a Word, which originally appeared on the 1976 Thin Lizzy album Johnny the Fox. Fortunately, the rest of the band were unwilling to abandon their comrade. That accident was the best thing that couldve happened to me, said Allen. I'm trying to provide unique content from Rock and Metal communities for our dear followers. In short, he controls snare drum hits over a pedal. Driving on the A57 near Sheffield with girlfriend Miriam Barendsen on New Year's Eve 1984/85, Def Leppard's Rick Allen lost control of his black 1984 Corvette Stingray and hit a brick wall. As if Def Leppard have suddenly been hurtled into a black hole, Rocket spirals through a vortex of warped vocals, odd beats, and strange guitar noises. The album opened with Rock Brigade, a hyper-charged track that drew from Judas Priest as much as Queen. To his infinite credit, Allen has used his dark days after the accident as motivation to do some good in the world: As Ultimate Classic Rock tells us, the drummer actively works to help wounded vets to recover and deal with their PTSD. But fans have also wondered more about Allens style, mainly that he plays with headphones on..Download the new Independent Premium app.Trending.Trending. You can also find me on the Electronic Drum Advisor YouTube channel. As Matthew Wilkening of Ultimate Classic Rock informs us, Def Leppard had the super-successfulPyromaniaalbum under their belt and were on a roll, when tragedy struck on December 31, 1984. Totally unnecessary. Surprising how with practice even this is possible. Most prominent, however, is the change in Joe Elliotts vocal tone, both sonically and lyrically: Ive been burning and dousing the flames/I feel the whiplash of the backlash on my face. For fans looking for new blood, the bands pain was the publics gain. In a new interview with Barbara Caserta of Linea Rock, DEF LEPPARD guitarist Phil Collen weighed in on MTLEY CRE's decision to hire John 5 to replace Mick Mars, the group's founding guitarist . Def Leppards Rick Allen lost his arm in a tragic accident while he drummed for the band. Def Leppard Rick Allen: How did drummer Rick Allen lose his arm? However, the group never sought a replacement for their drummer, who is still on the kit now. On November 1st, 1963, he was born in Dronfield Derbyshire, England, to Geoffrey and Kathleen Moore. It was the last album to feature guitarist Steve Clark before his death. Allen celebrated his 16th birthday with a performance at the Hammersmith Odeon, when Def Leppard opened for AC/DC. Hartley allegedly came up from behind Allen and threw his head to the ground, according to a . Easiest recovery Ive ever made, said Allen from his home in Los Angeles, confirming what physicians are calling sky-high levels of cockiness. I can think of at least three more serious accidents I couldve recovered from, straight away. If youve come to find out how Rick Allen plays, check out this video from Ricks drum tec, which shows the hybrid acoustic/electronic set that he uses: Rick Allen lost his left arm after a hideous car accident. The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. His story shows that its never too late to turn your life around and pursue your dreams! On New Years Eve 1984, Allen was driving his Corvette C4 on the A57, a road immersed in the English countryside. Its just as I would play with one arm and two feet. Next: All 145 Original Def Leppard Songs Ranked Worst to Best, Phil Collen Says Def Leppards Britishness Helped Break America, Joe Elliott on the Problem With Potential Def Leppard Biopic, How Brian May Demonstrated to Def Leppard That They Had Arrived, Joe Elliott Says Bryan Adams Could Easily Be Def Leppards Singer, Rick Allen Focusing on Healing in First Post-Attack Statement, Def Leppard Goes Classical With Drastic Symphonies Album, Rick Allen Reportedly Assaulted Outside Florida Hotel, Joe Elliot Overcomes Altitude Sickness Before Def Leppard Show, What Joe Elliott Learned From the Stadium Tour. Allen was dating Miriam Barendsen at the time of this accident, and it is reported that they were both seriously injured when their Corvette crashed into a wall or other objects along Highway A57 near Sheffield. In an interview with the Modern Drummer, Allen explained why he wears the headphones when performing live with Def Leppard. This solution helps him play the trickiest parts. [16], In 2009, Yamaha announced the addition of Rick Allen to their artist roster. In addition to covering all of the tropes of heavy rock, it shudders with youthful exuberance and authenticity. "My desire is to encourage a support system for warriors, de-stigmatize PTSD, share their stories and offers alternative ways to pave the road to resiliency and health.". The beating heart of British hard rock band Def Leppard, Rick Allen is an incredible example of strength, perseverance, resilience, and unconditional love for rock music. The company primarily sells merchandise featuring "Stick Rick", an illustrated character representing Allen. He likes to focus on the acoustic elements of his drumkit in the recording studio, where he has a chance to experiment more and record multiple tracks. And Lange took every opportunity to heighten the soundscapes, glossing the vocals with multiple coats of reverb, using processed effects on the instruments that made basslines thud like seismic tremors and the guitars shimmer like celestial phenomenon. But fans have also wondered more about Allens style, mainly that he plays with headphones on. Though you could never tell by just listening to the band's music, Allen famously plays with 25 percent less limbs than your average drummer, due to the unfortunate fact that he has no left arm. He overcame the amputation of his left arm in January 1985 and continued to play with the band, which went on to its most commercially successful phase. His return to the legendary rock band was just the beginning of a new series of endeavors that led him to create art and communities around what seemed to have been his major setback in life. They never thought for a second that they'd . It is an active meditation, during which the musician can connect the body, the mind, and the spirit. For the uninitiated, it was a stellar introduction to the band and a microcosm of the crisp, pristine, and infinitely catchy hard rock that turned Def Leppard into arena superstars. Rocket starts with backward spoken word and a sample of a rocket taking off, and Rick Savages buoyant bass lines, marching percussion, and half-talked vocals set up a fun-loving tone before the band launch into yet another heavenly chorus and some whoa-oh-oh-oh vocals. Def Leppard - Action. A medical professional who lived nearby packed Allen's limb in ice, but attempts to re-attach it to his body failed due to infection. The band looked for a replacement for Tony Kenning. However, the group never sought a replacement for their drummer, who is still on the kit now. I understood the meaning of how strong the human spirit is," Allen said. In a recent Instagram post, Def Leppard shared a video of their drummer Rick Allen that went viral on TikTok. As an Amazon Associate we earn from qualifying purchases. His car flipped a good few times, and Allen himself went flying out of the vehicle. He later joined the band on 1 November 1978, which was his 15th birthday. He escaped with his life but lost his left arm in one of the scariest and ultimately . The impact with a stone wall and the subsequent wreck in a field bounced the driver out of . For this reason, he often expressed the belief he became a better drummer after the accident. After the very first days following the accident, Allen convinced himself he could overcome this major difficulty and go ahead with his career. This chameleonic ability to mutate when necessary allowed them to thrive through scenes with which they vibed (New Wave of British Heavy Metal, glam, country) and survive those that didnt compliment their long hair and spandex outfits (punk, grunge, EDM, hip-hop). He's amazing. The tragedy-prone outfit wrote a number one hit for Harry Nielsen, Without You, in 1972, and then dropped No Matter What, an amazing pop song many mistook for the Beatles. Unfortunately, some of him stayed behind. Doctors tried reattaching Allens left arm before amputating because infection set in from where there was nerve damage caused by severing blood vessels during surgery; however, after losing most functions associated with having an intact limb, including feeling sensations on the skin surface- drumming became crucial for his psychological state. The opening track and first single from High n Dry, Let It Go opens with the charged, bluesy main guitar hook, which repeats several times before the guitars take a ringing, chugging back seat to Elliotts blustery vocals, only to come back at full force for the chorus and metallic leads. Its called a wall Double glazing? But it was a wake-up call to stop being such a wanker, and prove to the world Im the best drummer of all time. Most intriguing, however, is the stratospheric jam in the second half of the song. On Truth it seems like the band tapped into the Sturm und Drang they experienced when their world turned upside-down after Clarks death. In the following clip, the band showed how much Rick has improved himself and now plays without any difficulty. To continue drumming, he got a specially designed electronic kit made specifically so musicians who have been disabled can play traditional instruments while retaining similar skills and hand coordination. I can hack off that other bit and inspire twice as many punters. So thats why I did it. Def Leppard Joe Elliott wife: Is Joe Elliott married with children? The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. He was born in England and still lives there today. The more they have the greedier they get. English football is disrespected because the players are wearing racist BlackLivesMatter badges Huge club, one of many football club casualties of this ridiculous shamdemic no doubt. But. Wigan Athletic: English football has been disrespected, says EFL chairman Rick ParryWigan's plight shows English football has been 'disrespected', says EFL chairman Rick Parry in a Q&A with BBC sports editor Dan Roan. The impact with a stone wall and the subsequent wreck in a field bounced the driver out of the vehicle. The Truth About How Def Leppard's Drummer Lost His Arm. Best known as a New Wave hit by Blondie in 1978, Hanging on the Telephone was written and originally recorded by short-lived West Coast power pop band The Nerves, whose members later splintered into The Beat and The Plimsouls. Allen plays Yamaha Oak Custom drums with a matching subkick. Allen lost his arm in an accident in 1984 and has been playing the drums with one arm ever since. [15] Allen also uses Remo drumheads (usually he has coated Ambassadors on his drums and a clear Powerstroke 3 on his bass drum), Zildjian cymbals (mostly K customs, Z Customs and A customs), Ahead drumsticks and an LP rock cowbell. Rick Allen, the band's drummer, was forced to go through a. Good on you Sharon. To this day, Allen still plays with Def Leppard, touring all over the world with his custom drum kit playing the drums his own way, a testament to both rock 'n roll and the human spirit. I said no because it was already in me. If youve only listened to a few songs from Def Leppards career, you probably dont know how versatile Englands most popular hard rock bands has been. The technical storage or access that is used exclusively for statistical purposes. This is what happened that day in his own words. Watch Def Leppard's Rick Allen Discuss His Journey. As he has one arm, this means he has one limb fewer to play with, which can mean elements of the drums are missing from songs. In a Spotify commentary, Elliott said singing the track was a huge challenge, and he had to record the vocals over and over. Local headlines and stories are HeadTopics.com immediately. With left foot hit an electronic hi-hat, bass drum, snare drum, floor tom. . If youve only listened to one or two songs from Def Leppards decades-long recording career, you probably dont know just how versatile Englands most popular hard rock bands has been. Required fields are marked *. (Nanyang Technological University).Related articles.."We are currently finding ways to improve the technology further so that it can be used not only at window grilles with large openings, but also provide a cost-effective solution that can be easily installed and replaced," Prof Gan said.. Scientists create gadget that stops noise coming through windowsSystem borrows technology found in high-end headphones I need it for my bubble. Now maybe people will STFU about Steve Perry. In retrospect, the On Through the Night track Wasted can be seen as a warning: Co-written by guitarist Steve Clark, who died from alcohol poisoning in 1991, the song addresses how drinking and drugs can be a crutch to veil heartbreak: Well Ive been lying awake all night just thinking of you/But a bottle of whiskey lies heavy obstructing my view/Ive got a bottle of pills to give me my thrills/And I know that Im leading a life that kills.. [4] When Allen was 14, his mother replied on his behalf to an advertisement placed by a band called Def Leppard looking for a drummer to replace Tony Kenning ("Leppard loses skins" was the advertisement's headline). [20], Allen was married to Stacy Lauren Gilbert from 1991 to 2000. (Till You Drop), the opening track of Pyromania. Australia love you and Ozzy . He uses four electronic pedals for his left foot to play the pieces he used to play with his left arm, which from left to right trigger sounds of a closing hi-hat, bass drum, snare drum, and a tom drum. The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Like most of Hysteria, Pour Some Sugar on Me is driven by Langes giant pop production. ", On the afternoon of 31 December 1984, Allen was involved in a car crash, with his then-girlfriend Miriam Barendsen, on the A57 road in the countryside a few miles west of Sheffield. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); About Us Contributors Terms of Service Privacy Policy 2023 uDiscover Music, Def Leppard - Bringin' On The Heartbreak (Version 1), DEF LEPPARD - "Pour Some Sugar On Me" (Official Music Video), DEF LEPPARD - "Tonight" (Official Music Video), DEF LEPPARD - "Lets Get Rocked" (Official Music Video), Songs From The Sparkle Lounge: How Def Leppard Shined In The 00s, Londons Royal Festival Hall To Host Def Leppard In Conversation In May, Ghost Announces Five-Song Covers EP Phantomime, Adrenalize: How Def Leppard Gave 90s Rock A Shot In The Arm, Watch The Directors Cut Of Def Leppards New Video for Animal, Def Leppard Join Forces With Royal Philharmonic Orchestra For Drastic Symphonies Album, Best Iggy Pop Songs: 20 Tracks With An Insatiable Lust For Life, No Doubt, Beastie Boys, And Aqua: Currently Trending Songs, Fancy: Behind Bobbie Gentrys Womens Lib Statement. Despite wearing his seatbelt, Allen was thrown from the car. Quiz: IDLES Lyrics or Something We Said While on Anesthesia, We Revisit Trace Adkins Honky Tonk Badonkadonk Because Our Flight Is Delayed in the Nashville Airport, I Dont Regret My 90s Barcode Tattoo Because Its the Managers Override At CVS, Heres How Many Spikes Youll Need for Full Hug Immunity, We Look Back at the Top Rock Tracks of the 1980s Because We Are at Bar Trivia, We Ranked the Top 20 Punk Christmas Songs and Deeply Regret Picking Such a High Number When We Pitched This List, Christmas List Confused for Set List Leads to Multiple Songs About Tonka Trucks, Coward Hour Coil Exclusive: Entrapped by the FBI. Allen, known by fans as The Thunder God, joined Def Leppard in 1978 at the tender age of 15, quickly establishing himself as the most brash member of the British supergroup by wearing sunglasses indoors. "I didnt know what my life would be like after that terrible day. For Def Leppard drummer Rick Allen, June 14, 2009 was a special day. 7 on the UK website Gigwise in The Greatest Drummers of All Time list. Address: Indigo Media Limited, 8 The Green, Suite #14648 Maybe Def Leppard related (somewhat) to the struggles of Badfinger, the first artists signed to Apple Records. Stevens, Christine. Lets find out. Allen soon figured out that he could compensate for his missing arm with his feet, and with the other Leppard musicians'support, he started re-learning his trade with a custom-built drum kit that allowed him to work the snare drum with his hi-hat foot. As Def Leppard quickly became successful, opening at massive arenas for acts such as AC/DC, everything seemed to be working magically for this enfant prodige. The guitars sound huge, as do Allens echoing sample-embellished drums, and Elliott gets sleazy in both his vocals and lyrics: Im hot, sticky sweet/From my head to my feet. Fusing the braggadocio of early hip-hop to the frivolous, sing-along lines that weave through the song, Pour Some Sugar on Me is built upon a rock candy foundation that attracted the masses like bees to pollen.
?>