In 2018/19, research from Nielsen found that around 3.2 billion people watched games throughout the year. UEFA has seen global live viewing figures for the group stages of the Champions League drop, with numbers lower than both of the last two seasons. Something went wrong, please try again later. Please create an employee account to be able to mark statistics as favorites. Asia and the EPL: How a Continent Fell in Love with the Premier And given their spurious 14 million story, theyre obviously as keen as ever to associate their PL coverage with popularity. Sky also saw their coverage of Norwich City v Derby County get 311,000 480,000. One of the main catalysts for the fall in numbers has been a lack of people watching matches in public areas, such as pubs and bars across the world, with viewing figures understandably taking a big hit. Even with a relatively limited use of the imagination, it is not hard to see how that could potentially jeopardise the financial security of Europe's top domestic divisions. A footballing whirlwind in the eye of a tabloid storm Look at the actions taken as the Third Reich faces collapse in the final weeks of World War II. Since ESIs viewership breakdown commenced in January 2021, a mobile title has been first every month for peak viewership. Create your account and get enhanced access to all the latest stories. President Xi Jinping has sanctioned massive state spending at a grassroots level, while the Chinese Super League represents an attempt to furnish the country with a domestic division worthy of its name. Why wouldnt they be? The estimated figures were normally much higher than the actual numbers of spectators in the game. It could feasibly come down to a decline in broadcasting revenues as precipitated by a stagnation in viewing figures, which combined with China's monumental spending could see the Premier League and co. flounder, or find themselves financially submerged. In many ways, the behaviour of Super League owners reflects China's approach to business more broadly. We use your sign-up to provide content in the ways you've consented to and improve our understanding of you. As always you can unsubscribe at any time. China has the most Premier League followers of any country at more than 300m, followed by India with 147m. China Simply log into Settings & Account and select "Cancel" on the right-hand side. The ideal entry-level account for individual users. ", Sports Media Watch, Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s) Statista, https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/ (last visited May 01, 2023), Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s) [Graph], Sports Media Watch, May 29, 2021. As an overseas league that spends over the odds in order to attract big-name talent, the Super League is hardly the first of its kind. The English Premier League has secured a new broadcast deal with Tencent in China, moving quickly to replace its previous $700m contract in the country that was Amongst the so-called Big-Five leagues in Europe, which include the top-tier football leagues of England, Spain, Italy, Germany and France, the combined revenue of all There is a feeling that, no matter what happens, European domestic leagues will always sit astride the globe. For cost savings, you can change your plan at any time online in the Settings & Account section. Charlton: China's World Cup misery saddens me China a cash cow for Red Devils Why battle the titanic clubs of the continent on a level playing field, when it would be more effective to tilt the odds? Premier League UEFA Champions League Exclusive: Champions League viewing figures revealed and impact on Arsenal, Chelsea and Spurs Exclusive: The In, Sports Media Watch. We want as many people How is it that Liverpool fans in Jakarta know all the words, all the harmonies and even the nuances within the nuances of Youll Never Walk Alone? While some of Europes other leagues may come across as staid, clinical or dispassionate, the British game has built its reputation upon the furious, dramatic and exciting contests that furnish its league. China This has established that cumulative audiences for live Premier League programming rose 11 per cent to 1.35 billion. While QPR will certainly have suffered financially from dropping out of the Premier League due to a dip in television money, their major fiscal hit may come from missing out on forging a connection with the Malaysian fans that owner Tony Fernandes had been focusing on. Twenty-five minutes into the United game, Sky had 3.3 million viewers as a peak. We all watch TV that we actually dont really enjoy much (and thats not just when Joelintons playing). Spurs, for example, earned 11.5million from television money during the 2019/20 season, following their round of 16 exit. These look a bit higher than might normally be expected. By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. In the UK, SportsPro understands that pay-TV network Sky Sports has no plans to release its viewing figures for the 2021/22 Premier League season. The causes of that inflation are manifold, but the arrival of Chinese billions on the scene is certain to make things even worse. Theres no sign of loads more people signing up to pay to watch football, no sign of more people flocking to watch MOTD either. They estimated that big games attract up to 100,000 illegal streams in the UK, but into four figures for less attractive games. A link has been emailed to you - check your inbox. Man United-mania set to blitz China again AFP. Sky Sports deal with the Womens Super League (WSL) also saw a 174 per cent increase in pay-TV viewing compared to last season. Newcastle United v Burnley only saw a poor 358,000 to 479,000 watching its broadcast on Skys Main Event. Were revenues to take a hit in the next set of negotiations for rights packages, it would likely affect the amount of money clubs receive in payment for taking part in the competition. China has the most Premier ET since Oct. 20, 2018 (Chelsea-Manchester The bad news for the governing body comes amid a backdrop of potential turbulence in the future, with the European Super League proposals still hanging around, while broadcasters are facing difficulties amid the ongoing pandemic. The USMNT Arsenal transfer target worth 40m Chelsea want to sign, Arsenal transfer news as the Gunners continue to line up midfielder reinforcements ahead of the summer transfer window, Transfer news LIVE: Arsenal wonderkid exit, Dybala to Tottenham, Bellingham twist, Leao headache, Transfer news LIVE: Catch all the latest transfer news including updates on Sadio Mane, Christian Pulisic and Devyne Rensch, NFL star JJ Watt answers Ryan Reynolds Wrexham question in huge Premier League announcement, NFL news as JJ Watt invests in Burnley with the Premier League-bound Clarets bringing in the former Houston Texans and Arizona Cardinals defensive end upon promotion, Chelsea can sign 10m Joao Felix transfer replacement Jose Mourinho loves for Mauricio Pochettino. It really is the Best League In The World. Looking at the bigger economic picture, the outlay of Super League clubs will inevitably drive up the cost of transfers, wages and agents' fees in the major European leagues. The English Premier League attracted a TV audience of 4.7bn last season, with China accounting for the lion's share of viewers. The lucrative rewards available are encouraging EPL sidesnot to mention clubs further afieldto invest in their relationships with the Asian market. READ MORE: The Economic and Cultural Fuel Behind China's Football Investment. Enjoying SportsPro content? "Number of Tv Viewers of The English Premier League in The United States from 2018/19 to 2020/21 (in 1,000s). Chinese spending certainly isn't limited to Tevez, and this for a league with an average attendance of little over 24,000. It is early in the season and its not possible to tell whether numbers will sustain, increase or drop off, but early indications are that normal figures are being largely sustained. If there is too much football on TV, this may be reflected in the viewing figures. The 3-2 win for Wrexham that day, featuring a last-minute penalty save by ex-Premier League and England goalkeeper Ben Foster, broke viewing records for UK However, this did not prevent the US media giant renewing its broadcast partnership deal with the league by signing a six-year agreement worth around US$2.7 billion. These figures are only for standard in-home viewing and exclude out-of-home and mobile device viewing. "In China, we are very happy that our partner WIN TV has reached an agreement so that some matches will be seen free-to-air on local stations.". Philadelphia and Raleigh tied for fourth place. To help achieve that aim, as long as it is expedient, Chinese owners will stop at nothing to outdo European clubs. Hop over to BT Sport for Leicester City v West Ham and youd have been one of the 460,000-832,000 watching the Hammers play much better without David Moyes being present. This is more than the MLS ever managed, and certainly upstages the achievements of less distinguished overseas leagues. That interest carried over to the streaming platform YouTube, where prior to the finals in Madrid more than 8m video views were recorded for finals-related content. Chelsea transfer news: The Blues will need to act smarter in the market this summer as a bargain offer emerges. More than half of this season's remaining 372 matches will be made available free-to-air in China, with the rest accessible via subscription. With the Premier League working in partnership with independent research agency Nielsen Sports, broadcast and audience information has been compiled and collated from individual markets. Show publisher information READ MORE: How Football Explains Capitalism. China fans get free-to-air English Premier games, ZZ leaves Charlton in search of Premier start, Barclays Asia Trophy set to sparkle in Beijing, Charlton: China's World Cup misery saddens me, Man United-mania set to blitz China again. WebIn China, Premier League audiences were 6% up on last season. The previous agreement with PPTV, signed in 2019 and due to run until 2022, ended after a 160m payment due in March was not received. That has burst open the floodgates in terms of the Premier League's popularity in the world's biggest and fastest-growing market. and other data for a number of reasons, such as keeping FT Sites reliable and secure, Sky and BT Sport (which shares Premier League rights in the UK) will have Premium access for businesses and educational institutions. Secondly, the nature ofEnglish top-flight contestshave appealed to the casual sports fan. This season was the most-watched opening weekend since 2015, posting a TAD average of 640,000 viewers (across five Saturday to Sunday match windows). You can still enjoy your subscription until the end of your current billing period. Were declining viewing figures for the Premier League to become a trend in the longer term, and were similar trends to emerge elsewhere in Europe, football on the continent would already be in a critical financial situation. There have already been reports from the Premier League of agents using offers from China as bargaining chips in contract negotiations, most notably in relation to Alexis Sanchez and Mesut Ozil. The Welsh clubs Malaysian owner, Vincent Tan, is anticipating a major windfall from his native audience following the Red Dragons imminent Premier League exposure. UEFA sign deals in three-year blocks for their football coverage, so while broadcasters are now locked in from 2021-2024, UEFA should be relatively able to cope with a drop in viewers for now. China fans get free-to-air English Premier games - China Daily Exclusive: Champions League viewing figures revealed and impact READ MORE: Football, Floodlights and Threats From The Taliban Life in the Afghan Premier League. However, this is all speculation. To use individual functions (e.g., mark statistics as favourites, set Chelsea, who also exited the competition in the round of 16 against Bayern Munich, earned 14.9m - 3.4m more than Tottenham. One only has to look to industry and manufacturing to see that, once China decides to flex its economic muscles, its European rivals struggle to respond in turn. Andrew Walsh, SPORT+MARKT head of international affairs, said: "The explanation for these remarkable figures lies largely in the redistribution of international rights for the start of the new three-year broadcast term last year. It now looks like it is from an alien planet. The Premier League sides fuelling of the Asian passionthe preseason tours and talk of a 39th fixtureis an important side of this mutually beneficial triangle. There is no doubt that on-field success and status has a major impact on the marketability of one footballing brand or another. Hence why the likes of Sunderland and Spurs are traipsing all the way to faraway lands to play in anonymous tournaments on pitches that have taken their toll on key players. This all combined means that a team who wins the Champions League may not receive the most lucrative reward for that season's competition. Read about our approach to external linking. This is why Asian businessessuch as Samsung, Chang and Goldenwayare accruing such enormous expenditure in backing Premier League teams Chelsea, Everton and Swansea, respectively. personalising content and ads, providing social media features and to Some of the viewing figures for the lower-tier Premier League games were quite low. Has it crashed and burned or is it more popular than ever simply because a lot more people are at home and at a loose end? What marketers can learn from the Champions League Final Nielsen: Global audience for Premier League Asia accounted for more than 40 percent of the league's global audience with nearly one million fans tuning in, Masters said. Ayre was formerly with Total Sports Asiaa self-proclaimed global leader in sports content and branding solutionsand brings extensive knowledge of the Asian market to the dusty hallways of Anfield. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Wow, 14 million people watched two Premier League games!!! or The clubs appointment ofmanaging director Ian Ayre was a move taken with an international vision. The J. commentary and analysis you can trust. From there it all gets a bit weird. One only needs to look to Major League Soccer, the J-League, the A-League, the historical NASL, and various extravagant vanity projects in the Middle East to see that attempting to compete with the grand old clubs of Europe, whether directly or on a limited scale, is more often than not a fruitless endeavour. While conditions were dire, the EPL managers were under pressure to feed the furore that surrounds their teams in Asia and to deliver to the public the star names the people crave. US media giant NBCs coverage of the 2021/22 Premier League was the second most-watched seasonof English soccers top flight in US television history, behind only 2015/16. Their policy is to pay ludicrous sums to secure the services of foreign talent, and it certainly seems to be working thus far. Manchester United played a friendly in Hangzhou on Sunday and Tottenham Hostpur, West Ham United and Hull City will be taking on local side Beijing Guoan in the biennial Premier League Asia Trophy in the Chinese capital starting on Wednesday. Washington DC scored the highest average season-long local TV ratings on NBC, USA Network and NBCSN. Use Ask Statista Research Service, on the NBC Sports networks; including streaming data, NHL - number of Stanley Cups won by team 1915-2022, Super Bowl TV viewership in the U.S. 1990-2023, Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2023, NBA Finals TV viewership in the U.S. 2000-2022. Rather, they are benefitting from enormous injections of private capital, often at the behest of some of China's richest men and the lucrative corporations they command. Now, however, European football is faced with a new form of competition. Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s) [Graph]. The Chinese broadcaster and the English Premier League signed a deal for three seasons running until the end of the 2021-22 season for more than US$700 million, How Big a Threat is China to European Football and The Premier The Premier League was shown in a total of 188 of the world's 193 countries recognised by the United Nations. A new report has found that an increase in the accessibility of womens football could lead to viewing figures shooting up by more than 350% globally. Benitez: Man City have the focus to win title, Haaland equals record for most Premier League goals in a season, Haaland hits 50th goal of the season During the 2020/21 season, the Premier League Chelsea news: The Blues have reportedly been turned down by their former boss as Mauricio Pochettino closes in on manager job. So, during the 2016 January transfer window, Jiangsu Suning secured the services of long-term Liverpool target Alex Teixeira, trumping Liverpool's 24.6m offer to Shakhtar Donetsk with a stonking bid of 38m. Before Project Restart, around half of the weekends Premier League games were broadcast live. While figures for UEFA had improved for the group stages from the 2018/19 season to the 2019/20 campaign, the latest figures have seen this year's competition drop below both of the last two years' results - significantly so on last year's results. According to Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans in the world follow the Premier League making it, substantially, the most visible domestic competition among the global public. China's manufacturing activity contracted in April, official figures showed Sunday, due to tapering global demand and slow domestic recovery after Covid-related How Much Football on TV is too Much? | Sportslens.com The desire to witness the spectacle of Premier League was once again evident during the recent Barclays Asia Trophy. Premier League viewing figures Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. United game garnered 4.5 MILLION viewers Oche Balboa on Twitter: "Premier League viewing figures - Main It is shaping up to be a busy summer transfer window for Arsenal but which senior defenders should Mikel Arteta and Edu look to sell or loan out ahead of next season? The publicity-savvy Sheikh Mansour, the Emirati owner of Manchester City, is acutely awareof the benefits of intelligent presentation to Asian publics. Incidentally, Amazon does not release figures for how many watched their games. Financial details of the new deal have not been disclosed. Norfolk was second and Cincinnati was third. However, Stephen van Rooyen, Skys executive vice president and chief executive offer, UK and Europe, has confirmed that Sundays finale was the broadcasters most-watched Premier League final day on record. Sundays Chelsea-Liverpool on USA Network averaged a TAD of 1.04 million viewers to rank as third-most watched Premier League match ever on cable. Several other countries enjoyed their highest-ever audiences for an individual match. They will continue to drive up transfer fees and wages, squeezing the football economy further. These figures are only for standard in-home viewing and exclude out-of-home and mobile device viewing. When football resumed in the summer there was much PL instigated ballyhoo about how they had got their biggest ever audience on the BBC of 5.7 million for Southamptons kickabout against City. WebThe English Premier League (EPL) is widely regarded as one of the most exciting and popular soccer leagues in the world. Pub figures are currently marginal for obvious reasons. ZZ leaves Charlton in search of Premier start What better way to further the cause of Chinese football as a global phenomenon, than to sabotage the complacent old order as embodied by Europe's grand old teams? Profit from the additional features of your individual account. Initially, it is important to clarify the fairly obvious fact that it isnt just in Asia that the Premier League is an enormous vehicle. Premier League viewership on NBC falls Premier League viewing figures - Main Event only (missing weeks) 2nd Feb - 190,000 9th Feb - 133,000 23rd Feb - 97,000 2nd March - 94,000 23rd March - 62,000 30th March - 79,000 13th April - 75,000 Some weeks missing This is significant, and could be the key to China's aspirations of domination on the world stage. However, there are examples - such as DAZN in Japan and Turner in the USA - of companies prematurely ending deals in the last year, and so the European governing body must tread a fine line. Liverpool defeats Tottenham 4-3 as late goals produce thrilling Liverpool have also taken key steps to capitalise upon this crucial and ever-growing market. If you are an admin, please authenticate by logging in again. Check if your A kids five-a-side football match between two under 9s teams attracted Premier League viewing figures after being watched by over half a MILLION people. attendance figures at domestic professional sports Just not 14 million people. Comcast-owned network buoyed by rise in games averaging more than 1m viewers. Heres why China poses a serious threat to European dominance. Analysis and opinion from our chief football writer. Then you can access your favorite statistics via the star in the header. In the context of purloining players and absconding with major transfer targets, the Chinese Super League is a considerable nuisance, but in the context of the global footballing economy, it is a menace which European clubs cannot afford to dismiss or ignore. This out-performed Saturdays show, which claimed 2.6m to 3.1m 24.5% of the available audience. Even though the recent British and Irish Lions rugby tour failed to generate capacity crowds, the lethargic batch of soccer friendlies saw the Hong Kong Stadium packed to the rafters. Last updated on 17 September 202017 September 2020.From the section Premier League. Growth was driven by new free-to-air coverage in several countries, notably Brazil and South Africa, while there was also a continued increase in live audiences in the UK. MOTD2 highlights of an amazing weekend of goals clocked in with an audience of 2.8 to 4.1 million. Esports viewership breakdown with Esports Charts If you do doubt this, just watch a clip from any old game. Very decent again, by their norms. organisation In China, the beautiful game appears primarily to be a Machiavellian tool of self-furtherment. Are you interested in testing our business solutions? Extensive Factual Reporting for Television and New Media, Subscribe to our newsletter to access this content. In other words, about one in four people watching TV at that time were watching MOTD. External Link, Gameweek 34 FPL stats: Haaland rewards as Triple Captain, Double Gameweek 34 FPL bonus points: Haaland delivers, Benitez: Man City know how to win different ways, Haaland's BEST goals of record-breaking season, Goal of the day: Tielemans' spectacular flick-up volley, Fans watch Premier League in record numbers, Study shows League's pulling power for tourism, Premier League broadcast deals for 2019-2022, Premier League weekend review: What we learned, Record breaker Haaland: Amazing stats of Man city's phenomenon, Isak and Wilson can be worth the double-up in FPL, Leicester v Everton: What the managers say, Alvarez wonder strike puts Man City back on top, Equality, Diversity and Inclusion Standard. Now, how this is meant to work is that we see the 14m figure, we see the words Manchester United, Liverpool and Premier League and then dont read further. Premier League viewership on NBC up 21% for 2021/22 season Premier League global audience on the rise So whats going on? Obviously, this isnt true. Premier League - Statistics & Facts | Statista Accessed May 01, 2023. https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/, Sports Media Watch. We commonly define stats by in the Premier League era as though it is a world in and of itself, when really its just 28 years since a brand name change. "Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s)." If you did, youd have been counted as a viewer up to 10 times. The core audience hasnt gone up or down much. For the ninth consecutive year, all ten matches on the Premier Leagues final day were broadcast live simultaneously across Peacock and NBCUniversal networks. But equally, few seem to have jumped off the football ship as it runs aground on the rocks of covid-19. But what do the viewing figures tell us about the new seasons popularity? Illegal streaming is an ever-present issue to build into these numbers. How to get into football - the most popular sport in the world, with clubs and facilities throughout the UK. Mikel Arteta explains how he convinced Martin Odegaard to join Arsenal. NFL coverage and Joshua Buatsis fight against Marko Cali. Video viewership across NBC Sports Soccers handles on Facebook, Twitter and Instagram increased by 63 per cent on 2020/21, while overall engagement on those platforms was up 58 per cent. Related readings: Its without doubt a much worse version of football without the crowd providing an atmosphere. For a full comparison of Standard and Premium Digital, click here. The Premier League gets 40 to 50 percent of its income from overseas broadcasts; Germanys Bundesliga is only at about 20 percent. Statista. For the time being, this unique and lucrative relationship shows no sign of halting. Fantasy Premier League, Official Fantasy Football Game of The Premie Standard Digital includes access to a wealth of global news, analysis and expert opinion. Premier League TV viewers in the U.S. 2021 | Statista China's manufacturing activity contracted in April, official figures showed Sunday, due to tapering global demand and slow domestic recovery after Covid-related curbs were lifted. This story originally appeared on VICE Sports UK. It is a product almost perfectly designed for consummation, appreciation and the subsequent retention of interest and support. It was also the most-watched EFL Cup final on record for Sky. Since kicking off its coverage of English soccers top flight in August 2013, NBC Sports has aired28 of the 30 most-watched live Premier League matches ever in the USacross all platforms. This was up 21 per cent on the average TAD of 414,000 for 2020/21, not including exclusive Peacock streaming or Spanish-language broadcasts. Sports Media Watch. Womens football set for huge increase in viewing figures globally
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