See more ideas about print ads, copywriting ads, ads. Youre right. Joseph Sugarman is one of the most epic copywriters thats ever lived. ', 'Not many people are willing to give failure a second opportunity. Thats funny, but I never figured it out. Joe Because we wanted to sell our products through the internet. I got so fascinated by books that taught me how to be more persuasive, the books that almost taught me what felt like magic tricks at the time. People get kind of hooked. It was so difficult to sell. Greed plays a big role. Joe: Thats part of the editing process. Look how BMW uses this strategy in an advertisement for its i8 model: Everything from the image to the headlines and copy makes it seem like a futuristic vehicle. You can charge more for the product and there is increased desire when a problem needs to cured. But it was that one success that I would write the ad for that would just explode my sales. I was selling all kinds of electronics, digital watches, whatsoever. Otherwise it might sound like Top Towel or something and what does a towel have to do with this? This whole interview is sponsored by two great companies. I earned enough money to buy that beautiful facility in Maui. I run a team of word-slinging cowboys who go by the name of The Creative Copywriter. I had to bring in extra operators, everything to take orders. Ive probably used them a lot. I read the whole thing. Hey, you never know. How Drip started as a widget and was acquired by Leadpages for a Building a $200k/mo digital marketing agency from the ground (using How to grow your audience (Using an Ambassador Program). She was so impressed. It turns out that when somebody buys that product, its because somebody in the neighborhood was robbed or somebody was affecting their family and they were concerned or something was happening that frightened them. If that person happens to take off because theyre sick or they have other projects they want to do, you have zero bookkeepers. Its called Toptal.com/Mixergy and the second one is a company that will do your books for you. I took a photograph of it and ran it. So storytelling, why is storytelling so great? I studied him forever. If you get the customer saying Yes while reading an advertisement, they will be more likely to say yes to the sale. Over 20 Million Sold: The Inside Story of a Marketing Fortune! He couldnt do it himself, so he asked his virtual assistant to do it for him because hes a guy who likes to delegate. I used to fail nine out of ten times. Maybe Rumble makes a deal with him. I want to understand how you understood what was in the customers minds. A great example of this is when Cycle magazine sent an advertisement to Joseph Sugarman himself. However, when a customer is experiencing turmoil, they will seek a fix and be more likely to purchase a product or service which does so. Joe: The one you love is going to win. His major profession as a Producer has made him extremely wealthy. Founder of BluBlocker Sunglasses, part-time Maui resident, I cant think of an example right now. My sister said, You know that guy? Ive had seminar participantsI had this one farmer who sold grapefruits. Joe: Right. Joe: Thats a good point. But Ive got to get an ad done in a couple days.. Welcome, robot overlords: The best AI tools for copywriting in 2023, Copy By Committee: why the world would be a better place without it. Italy can make you think of pizza, pasta, and soccer. Andrew: I imagine today finding some way of figuring out when there was a burglary in the neighborhood and then mailing the people around that persons house to say, There was a burglar here and you might want to buy this to protect yourself. Today the data is so much more available. Joe: Right. Theyre very helpful because once you start writing copy and you start picking up some of these psychological triggers, you get motivated to buy. Sign up at Bench and get 20% off for your first 6 months. This is normally done by elaborating on the benefits of the product rather than its features. The funniest letter Ive ever received came from this woman who said, I read your ad in The Wall Street Journal or whatever it was and I just want you to know I could not stop reading it. They offer a no-risk trial period. He was born and raised in the Chicago area and attended the electrical engineering college of the University of Miami for three and a half years before being drafted into the U.S. Army in 1962. I said, How can I spend an hour talking about storytelling? So, I started looking over some of the ads that I had written and my goodness, most of those ads were fabulous successes. Joe Rogan: Tucker Carlson Should Go To Rumble, It Would Be 2023. Joe: You can check with eBay, sometimes this thing is worth $30 to $50. Bumble has stood out by making their dating app about equality and all their content highlights this mission. Ill spend two or three weeks and make sure everything gets taken care of and go from there. In Sugarmans catalogue ad for a burglar alarm he includes this copy under the header YOU JUDGE THE QUALITY., Will the Midex system ever fail? Now what we did was we put all kinds of ads in magazines. There were a lot of timesthe thermostat ad was a good example. Position your product as the cure to a situation rather than a prevention. Its a long story. Well, with this new infomercial, we were selling 300,000 pair in one month. Is that your big success? The Hamptons' billionaire lane, mapped - Curbed Hamptons Legendary Direct Marketer Joe Sugarman Dies At 83 I recommend creating a flowchart or skeleton of your project before you begin writing. In fact, he mentions this in The Adweek Copywriting Handbook: Joseph Sugarman believed in selling a cure and not a prevention. It's only a matter of time. Joe: Well, yeah, BluBlocker was a big success. The first will help you hire your next great developer. Joseph Sugarman has sold millions of dollars worth of products and made many men and women rich. This sucks the reader into the copy and they cant help but flow through the remaining ad. One of these days theyre going to be very valuable. Its like I worked my whole life to reach a point where I was with BluBlocker. Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. Joe: Wow. The list goes on. Oatly tugs at emotions whilst delivering some facts about their product to back up those feelings. You need to tap into both the prospects primal brain and their rational brain. Joe: Because they had all the benefits that I normally put in an ad but it didnt sell. Andrew: At its height, how much did BluBlocker generate in revenue? You want to build curiosity so when they start reading your ad, they dont stop until they finish and go to the end. If you can tell a story around your product or service or how you discovered the product, thats what we do with BluBlocker. Listen to what students and people I've worked with have said. Now with the internet, its so much easier because first of all, you can test very inexpensively. So I called up my friend and I said, Those astronaut sunglasses that youve got, please, could you send me a pair? I'm so grateful for his mentorship and what his online trainings have done for me! Sugarman Net Worth Joe: Well, I sold my property in Maui, beautiful property which I had for 22 years. What differentiates one dating app from another? Youve got to remember too, I wrote that ad within a day or so after I received the pair. Joe: One questionyou didnt spell out Toptal. Joe Sugarman: Building a Legacy of Helping People Live Healthy Thats smart money. That's a combined net worth with his wife, Mary Hart. Andrew: If I take an envelope, write my address on the to line, put a stamp on it and then put that in another envelope and mail it to you, youll use my envelope to send me that card. Joe So he goes to Toptal. He talks to the other, hes amazing. Chabad Intown blew off the doors on Jan. 15 with an atypical historian, storyteller and ex-mobster Myron Sugerman. You never knewdirect marketing is very counterintuitive. You can do this by asking relevant questions or making agreeable statements throughout the ad. It was helpful and it was one of those books that stuck with me and Im glad to have you on here. They feel, Well, hes telling us maybe its not a good name, but yeah, that seems like a really interesting product. Thats in addition to a no-risk trial period of up to two weeks. If somebody you dislike offers something thats too irresistible, its hard to say no. About the Searching for Sugar Man Andrew: Yeah. I read every book I could read on copywriting, marketing. If you can align ads with these primal feelings and desires, youll have no shortage of success as a writer. I cant think of anything right now. They block all the blue light. He gives me this whole pitch. More Ways to Contact Us , Begin writing for money and enjoying the writer's life with AWAI! The bitter pill of failure is often more than most people can handle. I had to break the law, so to speak, to find out. But theres hope. Andrew: You mean rewriting. Los Angeles Football Club co-owner charged with stealing $43 Great Copywriting. But if a customer stepped on the scale and saw they gained 20 lbs over the winter, that weight loss pill now looks a lot more appetizing. The red goes to the red. sort by. Forget the wedding, this is going to be an amazing experience with an amazing wedding on top of it.. They turned an objection about the price into a benefit with just two words. But, yours was by far the best of all. Andrew: Which of your books is a good first book to read for someone who wants to learn your writing process? Giants general manager Joe Schoen decided to trade up Thursday night during Round 1 of the 2023 NFL Draft. Where do we mail for that? Giants general manager Joe Schoen decided to trade up Thursday night during Round 1 of the 2023 NFL Draft. Its a long story, but Ive got thousands of these cards left. Steven Sugarman BANC stock SEC Form 4 insiders trading Not only that but changing a single word can often increase the conversion and response rate of an ad itself. He then spent over three years in Germany where he served with the Army Intelligence Service and later with the CIA. Its in my book. Im talking about sizing, materials, colors, etc. In 1987, Sugarman became Johnny Rockets' first franchisee, building five top-revenue locations in San Francisco. Joe: Not as big as Tony Hsieh, but were happy with it. Burt Keep doing a lot of writing and youll get better and better at it, and thats what happened with your students. Get Started as a Social Media Expert for $59.40. If the Bears win, were going to cut the price in half and if the Bears lose, well sell it at full price. Joe He says that very product has its own personality and you have to dig deep to find out what it is. We used personalities, different things. Joseph Sugarman is Chairman of JS&A Group, Inc., BluBlocker Corporation, DelStar Publishing and President of a bio-tech company, Stem Cell Products, LLCall based in Las Vegas, Nevada. Id like to try it. You never want to sell a product or service. Is it Top Talent or Top. This means breaking them up into chunks. Someone showed up at his house. Hint: they found none. Your email address will not be published. . I just have to figure out what else you guys hate with it and why are you spending money on an ad for something you hate? Each month youll receive tax-ready financials that give you a snapshot of the financial health of your business and make filing taxes a breeze. Andrew: You were innovative in a lot of places. by. From the start of Bidens presidency until July 2022, the economy averaged a net increase of 553,000 jobs per month. Joe: Well, thats a good point. Chicago is my hometown. He was the first to market the cordless phone and the His books include AdWeek Copywriting Manual, Triggers, The Seven Forces of Success. I have the physical versions of these books, but theyre all available digitally on Amazon too, which Ive been enjoying. You certainly covered that and you saved a lot of time by cutting to the chase. Well, theres someone who I interviewed who knew me for a long time who sat there and said, Im not going to follow what Andrews saying. For a long time he did not believe for some reason. Next time youre writing copy for any advertisement, try to make the first few sentences as short as possible. Joe: The other thing I was going to say too was that you want to create curiosity.
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