Sponsoring a motor sports team provides a great way to showcase your brand to a certain demographic or niche audience, with a wide variety of options in the marketplace drivers, teams, events there is a huge array to choose from. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). How a company calculates ROI will determine if sponsoring you has value to them and whether they renew or find other ways to spend their marketing budget the following year. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. Sponsorship Application - CarSponsors.com Some features will have numerous benefits. Those brands have zero, zilch to do with motorsports. Companies Sponsoring College Athletes | Icon Source But I wouldnt rely on these to fund your racing career, there are better ways to find sponsorship. All types of content creators and organizations use our platform, including: Looking For Sponsor v2.0.5 | Built with Gatsby. Johnson's Horsepowered Garage Joins Tony Stewart Racing for Charlotte JB Kart Racing We offer karting accessories nationally and world wide to provide performance on and off the track! Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. You can expect a sponsor to have to spend $1 in activation expense for every $1 of sponsorship to maximize the investment. If a company is doing well enough to advertise on a billboard, they certainly should be able to afford a race car. Your personal brand should show who you are as a person and go beyond your racing. Oops! Consider trade magazines, local newspapers, and blogs too. Motorsports Sponsorship Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. MPM Drive Ltd is a professional racing car company that offers exclusive Racing Car experience and VIP racing events to individual and corporate clients worldwide. Our expertise lie in matching the aims and objectives of a potential sponsor to the perfect opportunity in the marketplace. Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. 2022 Motorsports Sponsorship Summit - Alex Striler Sponsorship | Team HARD Racing And with races taking place on every continent, in every time zone, and TV coverage spanning full weekends at times, the potential to reach millions of fans is clear. I'd be happy to discuss how we can help you stay ahead. Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). According to the firm's CMO Gaurav Chand, "We're an $18 billion company and not a lot of folks across the . Were taling about the top two teams here, too. We are a small business who, Logan is a young racer and is looking for sponsorship to race in the Superone and BKC Kart Championships Logan is 7 years old and 2023 will be his first year racing in the Superone and BKC Kart Championships. Get involved in relevant discussions around motorsport and your niche. Matt Martelli, CEO the Mint 400 and the California 300 and Kevin Miller, CEO of USAC explain how proper activation can increase the results and returns of sponsorship investments many times more than their actual cost. Try and see the positive in every situation. However, many lower-tier sports teams have an interest in different types of promotions. Include references to your relationship-building conversations. It's the nature of the sponsorship hunt. Ducati Moto GP motorcycling outfit to be known as Ducati Lenovo Team from 2021 season Pair vows to collaborate on implementing virtual desktop infrastructure for Ducati, Following todays announcement by government of their support package for sports impacted by the loss of spectator revenues, Motorsport UK can confirm that a loan fund of 6 Million is to be made available to the principal circuit venue operators in England. Have you seen a pet care business on someone's race car and wondered, 'what does that have to do with racing?' We have been going racing since go karts, Kanishk Rao is a young kart racing driver who is looking for sponsorship to help funding. Frankie is looking to become British Karting Champion and Id like to share A little, British Lawn Mower Association are seeking sponsorship for theONLY GRASS roots motorsport event in the world! Sponsor a podcast that answers silly hypothetical questions with a dash of science. Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. But even the longest and most successful partnerships will eventually end, such as MotoGP team Honda Racing reportedly looking to end its 26-year association with Repsol. Online events exploded in popularity during the quarantine creating advantages for those who were early adopters. I would highly recommend C G Clutch Specialists for any of your road or race applications"Leon WightmanMini Se7en Racer, "Id like to take the time to thank everyone at CG Motorsport for the fantastic support. Modern-day motorsport sponsorship is all about standing out. This gains media coverage within the Motorsports and formula one community. Learn how different marketing directors value assets in motorsports and how to create value with intangible assets if you dont yet have any good tangible assets to offer. In this article youll learn how to establish yourself in a way that makes you stand out over other racing drivers, the basics of sponsorship in motorsport, what works and what doesnt, the kind of research you need to do before you pitch for racing sponsorship, how to build relationships with potential sponsors, how to send a pitch email, and how to get your sponsors to renew. Feel free to connect with me on here or at michael.thorne@pearlfinders.com. Many racers don't get a call back after soliciting a potential sponsor because they sent a proposal instead of a deck, or vice versa. Go in with no agenda, otherwise, itll come across as disingenuous. The Complete Guide to Motorsport Sponsorship. Keep your eyes peeled as you go about your day-to-day life too, you never know what businesses you might come across that could be potential racing sponsors. Katie Turner is looking for sponsorship towards her motorsport racing. Alex currently competes in the World Endurance Championship as well as commentates on Formula 2 and Formula 3 respectively. Motorsports Marketing - The Racers Group Sponsors Corporates Agencies Partners Brands Sponsoo connects sponsors with thousands of athletes and clubs of more than 300 different sports. Bentley Lovegrove-Fowler (JPB Racing) is looking for sponsorship to support his passion of karting as he moves onto racing cars. Tangible assets have a fair relative value that can be estimated by comparing them to similar media. The bar business is tough. It doesn't hurt to put a little extra money into your program throughout the year, does it? Team BRIT is aiming to be the first ever team of disabled drivers to compete in the Le Mans 24 hour, as well as competing in the British GT Championship, the British Endurance Championship, the Britcar Trophy and the Citroen C1 Series. Once youve found the business youd like to approach, think about what their goals are. If it's a new restaurant or a store, let the owner know how much you can help spread the word. This is a good way to find out information about companies and you will see who is performing well you will have more luck with a profitable company. One of the biggest mistakes drivers make is getting too lost in their own heads. K2K was, Lucas Romanek is looking for sponsorship for his racing in the upcoming competitions. How are you going to justify the cost of what youre offering? We also have crypto companies as sponsors nowadays, which are again at the centre of controversy. Twitter. You cannot negotiate a sponsorship with yourself. They might be worth a proposal the next time. Their content can be cut and pasted into contracts and become binding, so they should contain accurate values and realistic deliverables. Use that information to show the value of advertising with your race team. Try reframing any negative thoughts into something more positive. Traditionally, those sponsors want their brand or product displayed on. One company at the forefront of the new wave of motorsports sponsorships -- in series like Formula 1, NASCAR, IndyCar, NHRA, IMSA, and others -- is Sport Dimensions and its founder, Ron Schneider. She will also discuss staggering your posts between Instagram, Facebook, LinkedIn, Twitter, and other social media platforms. This will be key in making sure theyre happy throughout the year. Birmingham Speedway are giving the opportunity to be involved as a sponsor of one of the leading Speedway teams in the UK, The Birmingham Brummies. Describe what you can provide CRC in exchange for sponsorship (i.e., sticker placement on car, logo on hero cards, logo on crew shirts/apparel/fire suit, promotion of CRC's products via social media, etc.) One of the fastest and most exciting AM drivers. Once youve got an idea of this, think about the features youll offer to help a business reach its goals. Be sure to include a call-to-action so the decision-maker knows what you want them to do next. The Complete Guide to Motorsport Sponsorship - Racing Mentor Ernst & Young- EY is known for sponsoring and partnering with events and conferences ranging from Entrepreneurship, Healthcare and many more. Coupled with fantastic knowledge, service and aftercare, what more could you ask for? Kirsty Mochrie I am a young rally codriver seeking sponsorship to continue this season. Learn more. Vikki Weaver-Lynch is a female Motorsport enthusiast based in the West Midlands, UK entering into the world of Drifting and is almost ready for, Ducati MotoGP three-year sponsorship deal introduces technology company Lenovo to take over naming rights from Mission Winnow. Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. Dont just assume that because youre posting nice pictures and updates, your audience will be interested.
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