Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: alter the appearance and feel of a magazine and a reader's relationship to it. D. Reduced permanence and prestige The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n): D. a circulation rate base system. Purely as a medium of advertisement, the magazine offers manufacturers of guns and bulletproof vests greater: Which of the following is considered a primary benefit derived from using magazines as an advertising medium? d. economic selectivity ND Daily, a local city newspaper, caters to the residents of the city as well as the suburbs located in a 20-mile radius around the city. As part of her preparation for developing a creative strategy, Tiffany reviews some studies conducted on the overall fitness and exercise market, as well as a report on the changing roles of women in society. B. create high reproduction quality ads. More companies buy advertising _____ than in any other medium. They offer better reproductive quality than magazines. E. total reader. Verified answer. Paymentoflong-termdebtProceedsfromissuanceofcommonstock.Totalliabilities:Currentyear-endPrecedingyear-endTotalstockholdersequity:Currentyear-endPrecedingyear-endBorrowings$17,0758,41532,31138,02923,47514,0456,590DividendspaidNetsales:CurrentyearPrecedingyearNetincome:CurrentyearPrecedingyearOperatingincome:CurrentYearPrecedingyear$20580,00067,0002,3792,0074,8783,998. The weekly prices of one brand of frozen pizza over a three-year period in Dallas are provided in the data file. A. ads provide additional information that may be of value in making a purchase decision. They are not bought by the general public as they offer specialized and in-depth information. \text{Total stockholders' equity:}&&\quad\text{Preceding year}&2,007\\ E. Clutter. A. O 0.5 of a hamburger per magazine. C. Lower costs A. c. psychographic selectivity MC ATC AVC Cost dollars per bogel 0 5 10 15 20 25 30 35 40 45 50 Quantity Thundreds of bogels per day Based on the above figure of the costs at Barney's Bagel Bakery, at which of the following levels of output does the marginal product of labor equal the average product of labor? Fundamentals of Financial Management, Concise Edition, NURS 310: Exam 3 - problems of the biliary sy. E. creative options. True. C. is referred to as the process of selective binding. They are published for a specific business or industry. A. daily newspapers James regularly borrows a magazine from Lily, who subscribes to it. Which of the following is true of magazine advertising? The more the color used in an ad, the lower the advertising cost. B. Media buyers primarily evaluate magazines on the basis of: their ability to deliver the advertiser's message to as many people as possible in the target audience. Critics argue that printaculars: It must be a business publication. O 1 of a hamburger per magazine. Chapter 9 Questions Flashcards | Chegg.com E. They are generally considered less effective than selective binding. They are similar to national magazines and carry national and regional ads in four-color reproduction quality. Which of the following statements is true about clutter in magazine advertising? Overall drop in magazine prices due to: 1. Which of the following is an advantage of magazines as an advertising medium? Low clutter level D. lower lead time. Pluto Inc. prepares two magazine ads with slight regional variations. C. trade magazines. A. A. E. reproduction. C. Higher reach e. a bleed page, .________ refers to the number of individuals who receive a publication, either through subscription or store purchase: A. preferred position She did not pay for the magazine and left it at the reception where it was initially placed. In magazine advertising, this third page is referred to as a(n): Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: A magazine ad for Savor Raisins contains a swirl of dark chocolate with a top layer of raisins. D. result in horizontal promotional conflict among advertisers. Purely as a medium of advertisement, the magazine offers manufacturers of guns and bulletproof vests greater: This ad is an example of a(n): Ads in magazines that utilize pop-ups, heavy inserts, talking ads, or other distractions to attract readers' attention are sometimes referred to as: A magazine ad for Relish Soda featured a pop-up cardboard replica of its soda cans. B. trade D. circulation. E. businesses do not have agricultural interests. Newspapers offer less geographic selectivity than most other media. D. Long life span Classified Advertisers of a fast-food restaurant want to achieve geographic selectivity in their magazine media schedule. They are generally purchased for both entertainment value and information. D. They appeal to advertisers who are not concerned about reproduction quality and who prefer to use black and white ads. Prepare the journal entries for (1) the bond issuance on December 31, 2018, (2) to record bond interest expense and discount amortization at June 30, 2019, and (3) to record bond interest expense and discount amortization at December 31, 2019. a. creative space buys C. magazines are low-involvement advertising medium. A. More companies buy advertising _____ than in any other medium. A. the wider reach of specialized publications. C. Prestige B. printacular. Irrespective. Which of the following statements is true of communications objectives? 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. c. bleed pages C. Professional CL Inc. printed two versions of the same ad in order to test the effectiveness of each individual ad. A. lower permanence. e. They are generally considered unsuitable for reaching mass markets. B. a lack of reader interest and involvement. D. Creative flexibility B. overrun A. personalized advertising messages. A. They should do so by advertising in: magazines that are targeted toward a particular area. Which of the following is true of magazine advertising? It is primarily used by supermarkets and departmental stores. It uses column widths 2-1/16 inches wide. E. Large frequency. D. overruns. A company that manufactures paintball equipment might prefer to advertise in specialized publications rather than newspapers due to: They are useful for reaching general consumers of services. B. they provide an effective way to reach consumers who are considered to be a part of niche markets. c. Consumer magazines created by organizations for their members d. Sponsored magazines mainly contain ads and are self-sufficient E. They typically have a long life-span. \quad\text{Preceding year-end}&14,045&\quad\text{Current Year}&4,878\\ is considered to be an inefficient way to build frequency. D. industrial The ability to generate a large number of ideas around a creative idea. b. geographic selectivity Well-known brands and market leaders often run ads that do not use any specific types of appeals, but focus primarily on keeping their brand name visible to consumers. C. Unlike magazines, they are generally easier to reproduce. E. pass-along readership. Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. B. their high absolute cost. E. consumer-oriented, Asea is a publication that provides information on world trends and technology to offshore oil and gas operations. A. flat C. flat According to Young's and Graham Wallas' versions of the stages in the creative process, which of the following is considered the first step? C. local advertising rates. (Doc) Meil-122 *P.s* Pakitignan Ng Maayos Yung Sagot Mga Dzai/ Dzong They are usually printed in alternate copies of a specific magazine. C. High cost of reproduction : Newspapers and magazines are often referred to as ________ media: Which of the following statements is true of newspaper advertising? Which of the following statements about magazines as an advertising medium is true? C. demographic-oriented newspaper. _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in systemized units. Chris O'Brian, an avid skier, takes a weeklong ski vacation every winter. The cardboard replica was designed to pop-up when a reader opened that particular page. c. Airlines According to Standard Rate and Data Service (SRDS), magazines can be classified as: consumer, health care, and business publications. Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing: The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n): The second cover of MagAuto opens up into a third page, which gives it an extra-large spread. Transformational advertising can differentiate a product or a service by: making the consumption experience more meaningful and enjoyable. E. the large number of local ads they typically contain. C. They are usually printed in alternate copies of a specific magazine. C. Cross-media running The _____ step of Young's creative process model deals with studying the idea to see if it still looks good or solves the problem; then shaping the idea to practical usefulness. D. They are considered inflexible during production. E. They are a separate category of newspapers along with daily, weekly, and national newspapers. \text{Borrowings}&6,590&\quad\text{Preceding year}&3,998\\ C. Low lead time B. This practice is known as: In order to obtain advertising time on Master Quiz, a popular TV show, Bedazzle Cosmetics, bought a commercial spot before the new season of Master Quiz began. Lack of demographic selectivity 6. _____ newspapers are daily publications that appeal to large regional advertisers that use specific geographic editions of these publications. This type of advertising is known as _____ advertising. accounting. 10 Hamburgers (per week) 8 B $ 4 2 02 4 lo 6 8 10 12 Magazines (per week) In the above figure, at the best affordable point, the marginal rate of substitution is Ltfen birini sein: O 2.5 of a hamburger per magazine. C. the presence of extensive clutter. Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. D. flat rate }&8,415&\quad\text{Current year}&80,000\\ During her visit to a beauty salon, Lily browsed through Inner Beauty, a magazine dedicated to working women, while she was waiting at the reception. C. It tends to extend the prestige associated with the magazine to the product. They are also known as bleed pages. E. day-after-recall. E. larger reach. Solved 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 - Chegg C. primary reader. C. farm magazines are a hybrid of consumer and business magazines. Magazines are a highly specialized medium that reach specific target audiences. Answer: The correct answers are letters "C" and "D": It offers relatively lower reach and frequency than other media; It is generally considered to have a lower lead time.Explanation: Magazines are mediums of information characterized by being dedicated to a targeted market.This is because magazines are printed over certain specific matters such as auto magazines, cooking, food, and beverage . During these months, the company specifically advertises its winter clothing line. This is an example of a(n) _____ publication. In order to reach this market, Velocity should use: regional editions of specialty magazines. When Platinum Motors Inc. was preparing to introduce a new model, ads were run for several weeks that talked about the new car but never showed it. Which of the following statements is true about newspaper supplements? E. It is typically used only for B2B marketing. The clutter problem for a magazine increases with more ad pages adding to its success. E. poor reproduction quality. Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? D. Controlled circulation B. Major retail chains B. Pass-along readers and out-of-home readers are more likely to read a magazine than principal readers. Which of the following positions in a company is likely to be responsible for determining which target markets should receive the most media emphasis? A. business publications. D. split runs 10 Hamburgers (per week) 8 B 6 A 4 2 11 To 8 10 12 Magazines (per week) 2 2 4 6 In the above figure, the best affordable point is Ltfen birini sein: a. O hamburgers and 6 magazines. Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? D. creates overlapping subscription data. Advertisers generally attach greater value to primary in-home readers than pass-along readers. Tiffany is the creative director of an ad agency. The cardboard replica was designed to pop-up when a reader opened that particular page. B. B. special-audience newspaper. Raiment is using _____ to attract readers' attention. Newspapers and magazines are often referred to as high-involvement media because: Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? the postal act of 1879 increased literacy and reduced cover prices, and __ fueled the booming interest in mass circulation magazines after the civil war. Business publications directed to wholesalers, dealers, distributors, and retailers are known as: C. color advertising A. regional editions of general-interest magazines. Chapter 5 Flashcards | Quizlet E. Newspapers offer advertisers more geographic selectivity than direct mail. Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? There are many aspects to health like psychology, nutrition, fitness. It tends to extend the prestige associated with the magazine to the product. Lack of geographic selectivity The total audience, or readership, of a magazine can be calculated by: So, the first statement is correct. E. the selective binding ability of a magazine. They typically originate in small towns or suburbs. A. magazines specifically target consumers of tobacco products. 15 Types of Magazines to Start Online in 2022 (+How to Create) A. gatefold. E. Lack of reader involvement. D. page manipulator. Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. B) alternative marketing programs are on the rise. Which of the following is true of magazine advertising? D. the higher degree of pass-along readership. a. 1. They deal with products or services that are meant for personal use. A. trade newspaper. C. gatefold. It is difficult to translate sales goals into communications objectives. Asea is a publication that provides information on world trends and technology to offshore oil and gas operations. Which of the following technological processes makes it possible to personalize an advertising message? E. consumer publications. Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs. They offer high market penetration and coverage. A. E. independent publications. A. special-interest consumer magazines. E. run-of-page ad. This activity is referred to as _____ basis. Newspapers targeted at various religious groups compose a large class of: Although not a category of newspapers per se, _____ are valuable to advertisers that want to use a newspaper yet get four-color reproduction quality in their ads. B. If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the: D. classified C. farm publication. Marketers of tobacco products spend most of their media budget in magazines because: E. Local newspapers. The magazine is placed in the waiting lounge along with several other men's health magazine. To help plan his vacation, O'Brian consults all of the past issues of Scend magazine, a publication on adventure sports destinations. Trade B. A. gatefold. Pluto Inc. is planning to run an ad in a weekly newspaper. Advertisers generally attach greater value to primary in-home readers than pass-along readers. They are generally considered to have better reproductive quality than magazines. While moving from the base to the tip of the communication effects pyramid, which of the following comes just before repurchase of a product? D. a lack of geographic selectivity. A. Which of the following is a distinctive advantage offered by magazine ads? A. C. They are sold only through circulation. a. content B. _____ is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. Which of the following is a disadvantage of syndication? To help plan his vacation, O'Brian consults all of the past issues of Scend magazine, a publication on adventure sports destinations. Velocity Inc. makes shoes for athletes. \text{Proceeds from issuance} &&\text{Net sales:}&\\ A. When Life and Look magazines were canceled in the early 1970s, their failure was the result of all of the following reasons except: 1. and more. E. controlled-circulation. C. Local radio Which of the following is a characteristic of magazine ads? Ads in magazines that utilize pop-ups, heavy inserts, talking ads, or other distractions to attract readers' attention are sometimes referred to as: Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? _____ are local TV stations to which a single television network supplies programming and services. According to Standard Rate and Data Service (SRDS), magazines can be classified as: According to Standard Rate and Data Service's (SDRS's) classification of magazines, _____ magazines are bought by the general public for information and/or entertainment. These individuals would be willing to pay over $200 for a good pair of running shoes. C. regional editions of general sports magazines. This is an example of a(n): printacular 17. Sales results offer little guidance or direction to those responsible for planning and developing the advertising program, Determining a target market's present level of awareness and knowledge of, and liking for, a product often requires _____ measures, _____ is an approach to integrated marketing communications planning that involves determining what tasks need to be done and which marketing communications planning functions should be used to accomplish them. Magazines and newspapers allow the presentation of detailed information that can be processed at a reader's own pace. B. run of paper The company believes that the popularity and reputation of the magazine will enhance the image of its products. The ad does not contain any margins and the chocolate swirl extends to the end of the page. A. local display A. A. D. affective The column inch E. Print networks. B. C. Preprinted insert Study with Quizlet and memorize flashcards containing terms like The NsDaily, a newspaper, charges $50 per square inch of its advertisement space. Selling mags for less than cost 2. high ad costs 3. decreased circulation. Which of the following is true of the "50 percent rule"? Lack of permanence E. Digital jetting, Which of the following technological processes makes it possible to personalize an advertising message? Lutfen birini sein 30 0.35 20 O 5 false. A. selectivity. However, the ad created by its creative team was way larger than the normal page size specified by the magazine publisher. E. SAU rate, Basic rates quoted by a newspaper that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. Which of the following is true of magazine advertising in relation to the problem of clutter? E. behavioral. D. international editions of popular food magazines. Show how the company reported cash flows from financing activities during 2016 (the current year). B. craft magazines. General-interest In this scenario, Pluto is using _____. Which of the following statements is true of newspaper advertising?- Newspaper ads can be produced and run in various sizes, shapes, and formats. Syndicated shows are often aired during an undesirable time period. E. identify potential target markets. The primary advertising medium in terms of both ad revenue and number of advertisers are: Which of the following statements about magazines as an advertising medium is true? Services The brochures were subsequently handed over to the newspaper office and distributed accordingly. Higher reproduction quality \quad\text{Current year-end}&32,311&\text{Net income:}\\ This is an example of _____ advertising. A. they are generally the only health care information providers. C. professional b. work with only the seller's broker for 30 days E. It does not offer selective binding opportunities. D. They are also known as farm publications. Which of the following is a primary advantage of magazines? E. bleed runs, A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. B. bleed pages According to Standard Rate and Data Service (SRDS), magazines can be classified as: consumer, health care, and business publications. Which of the following statements about magazines as an advertising medium is true? When a newspaper offers no discounts for quantity or repeated space buys, it is using a(n) _____ structure. With these ads, Mars is trying to achieve: C. lifestyle C. Absence of consumer receptivity to ads B. psychographic : Over the past decade, newspapers have experienced a(n) ________ decline in their revenue from classified advertising: Which of the following are considered to be primary users of local display advertising? C. They offer a potential for gaining prestige. D. they provide an efficient way of reaching the specific types of individuals who constitute their target market. E. of its very short lead time. Which of the following is true of creative tactics in relation to advertising messages? Lack of prestige b. A. B. selective binding The brochures were subsequently handed over to the newspaper office and distributed accordingly. In this scenario, the magazine would offer marketers greater _____ selectivity. Newspapers generally offer more _____ than any other medium except direct mail. A. C. Sunday B. B. multiplying the total readership by the average pass-along readership number. Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: E. Inability to offer specialized services. C. pass-along circulation rate scale. _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. Semiannual interest is payable on June 30 and December 31 each year. E. Desk top publishing, Which of the following is a disadvantage associated with advertising in magazines? Which of the following is true of magazine advertising? In this scenario, the magazine would offer marketers greater _____ selectivity. _____ magazines assemble readers with similar lifestyles or interests and offer marketers an efficient way to reach these people with little wasted coverage or circulation. E. general-interest business magazines. B. alter the appearance and feel of a magazine and a reader's relationship to it. B. special A. ancillary reader. Which of the following disadvantages of newspapers as an advertising medium should Pluto Inc. consider? D. They offer limited flexibility to advertisers. C. They are used exclusively by national advertisers. Which of the following is true of consumer magazines? b. C. pass-along readership. Geographic selectivity D. peripheral zone. Price (dollars per dozen) 35 30 x 20 15 10 5 D 0 2 4 6 8 10 12 14 16 Quantity (dozens of roses per day In the above figure, a price of $35 per dozen roses would result in a so that the price of roses will Lutfen birini sein: O surplus; rise O shortage; fall O surplus; fall O shortage: rise. B. B. craft magazines. Poor reproduction quality The high ratio of advertising to editorial content in most magazines causes magazines to experience the problem of: Which of the following statements is true about clutter in magazine advertising? Business publications are important to advertisers because: they provide an efficient way of reaching the specific types of individuals who constitute their target market. The company believes that the popularity and reputation of the magazine will enhance the image of its products. C. Pass-along readers should be totally discounted in evaluating magazine readership. Newspapers generally offer more _____ than any other medium except direct mail. C. Gatefolding B. high reach and frequency. JLMC 101 Test 3-Chapter 9 Flashcards | Chegg.com It is typically considered to lack permanence. c) Make a boxplot for these data. D. It is generally considered unsuitable for inexpensive consumer products. D. Industrial It offers a fingerprint recognition program to its users. National Its market research has shown that there are a large number of competitive long-distance runners in the Pacific Northwest region of the United States. E. heavy card stock. Which of the following is considered to be an advantage of newspapers as an advertising medium? The firm uses the effective interest method to amortize the discount. Verified answer. A. historically farms were not perceived as businesses. You'll get a detailed solution from a subject matter expert that helps you learn core concepts. C. pass-along circulation b. Which of the following is likely to be true of the product class and the product? Which of the following is true of newspapers as an advertising medium? C. gatefold d. They are also known as B2B publications. D. they want to communicate customized information to magazine readers. Using multiple ads in the same issue: A) it elicits cognitive and behavioral motivations simultaneously B) the firm is trying to minimize brand dilution C) consumers are processing advertising in a detailed, analytical mode D) it elicits affective motivation, followed by cognitive motivation E) the advertising message uses negative fear appeals. Buying ad space in regional editions of national magazines: D. planners want to be able to predict the degree of clutter and how it will affect their advertising. NMen, a men's weekly magazine, provides information on a variety of subjects such as men's heath, travel tips, sports, and so on. _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in systemized units. c. They exceed business markets by size in most countries d. This ad is an example of a(n): The _____ stage in Russell Colley's hierarchical model of the communication process deals with getting the consumer to purchase the product. A study by Elizabeth Hirschman that examined the perceptions of individuals involved in the creation and production of television commercials found that: account executives view advertising as a promotional tool whose primary purpose is to communicate favorable impressions about a brand.
Narragansett Obituaries,
Javed Jaffrey Family,
St Joseph's Physicians Fayetteville, Ny,
Ac Valhalla Chepeham Barred Door,
Articles W